Journal

Celebrating Dôen Madison Avenue

Festive scenes from our uptown soiree; Photographs by Sophie Sahara

Last week, Margaret, Katherine, and friends headed to the Upper East Side to celebrate the opening of our Madison Avenue boutique. We donned our occasion best—beaded silks, crystal-encrusted minis, floor-sweeping lace gowns—and gathered for an intimate evening at Chez Fifi, a French bistro tucked inside a historic Upper East Side townhouse. 


Inside, friends old and new filled the red vinyl banquettes, catching up and chatting over candlelight and cocktails. Glasses of champagne and plates of lobster risotto continued to appear as guests slipped away for astrology readings and custom live illustrations. Meanwhile, our favorite dance party DJ, Justin Lucas, kept the dance floor full with tracks by Robyn and Shania Twain spinning late into the night. 


We ended the evening with french fries and chocolate mousse, closing out the dance floor before spilling onto Lexington Avenue into the warm Spring evening to hail our taxis home.

Akeem Smith, Anny Choi, Veronica Campos, Imani Randolph, and Jenny Olson spotted before hitting the dance floor

From left: Pia Baroncini in the DÔEN Heirloom Sereia Dress; Megan Ferguson in the Helie Top and Thelma Short

Lily Rabe, Busy Philipps, and Coco Baudelle  

Floral arrangements by Lily Fête Floral Design

From left: Lila Moss in the Costine Dress; Audrey & Maggie McGraw toasting the evening 

Kristina and Stella O’Neill, Laura Brown, and Brandon Borror-Chappell cozying up over cocktails and crudite

Iris Apatow in the Chanselle Dress

From left: Dancing the night away; Lilly Sisto and Kristen Kiehm in florals from our Spring and Summer collections

Phoebe Dean in the DÔEN Heirloom Amari Dress, a treasure from our first chapter of Summer

From left: Chloe Fineman in the DÔEN Heirloom Nico Leather Jacket; Katherine catching up with dear friends

Scenes from the dance floor

Sarah Lanni and Grace Harris pondering live illustrations by artist, Rob Wilson

From left: Ava Phillippe in the Petunia Dress; Abisola Omole in the Ischia Dress

Swan illustrations by Rob Wilson

A special thank you to our partners for helping to bring the evening to life: Accent PR_ojects, Chez Fifi NYC, FG Collective, Justin Lucas, Lily Fête Floral Design, Lisa Stardust, Rob Wilson