Journal
A Reunion with Gap
Today, May 2nd, we’re thrilled to debut our second collaboration with storied American heritage brand Gap. Building on fan-favorite styles from the first collaboration, the new 38-piece collection is rooted in our feminine interpretation of Gap’s iconic styles, spanning women’s and childrenswear—and, for the first time, menswear. As for last year’s fan-favorite logo crewneck sweatshirt? A new rendition, now in Navy, is sure to be a hit.
Our teams worked together over the last year to create a collection that gives iconic essentials a nostalgic touch, with classic denim, easy summer florals and ginghams, and more.
“We were overwhelmed by the excitement and success of our first collection with Gap,” says Margaret, our co-founder and CEO. “Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN.”
To bring the collaboration to life, we cast our longtime friends and muses—Alex Noiret, Bruna Tenorio, Veronica Campos, Imani Randolph, Anny Choi, Achok, and Kirsty Hume—for a campaign shoot that celebrates community and togetherness.
We are so excited to share this second partnership with Gap, and we hope you love it as much as we do.
From left: Kirsty wears the Gap x DÔEN Oversized Denim Jacket; Alex wears the Gap x DÔEN Eyelet Maxi Dress; Imani wears the Gap x DÔEN Denim Sailor Mini Dress; Anny wears the Gap x DÔEN VintageSoft Logo Sweatshirt and Gap x DÔEN High Rise Pleated Denim Trouser Shorts
On set with Margaret, Katherine, their littles, and members of the Gap and DÔEN teams.
The campaign features a cast of our long-time brand muses and friends.
“This collection is a tribute to the women we admire and who have been a part of our journey from the beginning.”
– Katherine Kleveland, Co-Founder and CCO
A sweet moment with Katherine, Wilder (in the Gap x DÔEN VintageSoft Logo Sweatshirt) and Margaret.
At top left: Helen, Phoebe, and Katherine on set for the campaign shoot, Helen and Katherine wear the Gap x DÔEN Organic Cotton Poplin Big Shirt and Phoebe wears the Gap x DÔEN Organic Cotton PJ Shirt
Katherine, in our Louden Top, reviews the styled looks for the shoot.
Clockwise from top left: Phoebe and Jenny on set; make-up touch-ups with Achok in-between shots; Helen and Anny twin in the Gap x DÔEN Organic Cotton Poplin Big Shirt; Margaret, Wilder, and Gap’s Creative Director, Calvin Leung, wear their Gap x DÔEN VintageSoft Logo Sweatshirts
From left: A matching moment in the Gap x DÔEN Pintuck Floral Midi Dress and Gap x DÔEN Baby Floral Outfit Set; Achok wears the Gap x DÔEN Eyelet Shirt; Vero, Achok, and Bruna wear Gap x DÔEN pieces; Alex wears the Gap x DÔEN Eyelet Maxi Dress
